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    Guangzhou Urban Brand Strategy Planning of Flower City
    2018-03-14
            

        To deepen the research on the cultural brand “Flower City”, a joint research group is set up by the Publicity Department of the Party Committee of Guangzhou, the Academy of Social Sciences of Guangdong Province and Guangdong’s Conditions Survey & Research Center to carry out a research on Guangzhou urban brand strategy planning of “Flower City” and release Report on Guangzhou Urban Brand Strategy Planning of Flower City (hereinafter referred to as “the report”).
        In 2014 and 2017, Guangdong’s Conditions Survey & Research Center successively conducted two surveys, a “survey on the public recognition of the urban brand of Guangzhou” and a “questionnaire survey on urban culture of ‘flower city’ of Guangzhou”. 81.02% of the respondents answered that the “flower city” is their most favorite name among the different names of Guangzhou in the past years; 31.6% of the respondents believe that among the six cultural images Guangzhou tried to build, the “flower city” can best represent its image, boasting the highest proportion; 82% of the respondents said compared with other cities for flowers at home, the “flower city” brand of Guangzhou displays a more distinctive advantage in its building.
        Guangzhou aims to develop “flower city” as its core urban brand, take a development path based on the urban brand and build itself into an international metropolis. On the basis of rational, scientific and leading planning and designing, Guangzhou will build the urban brand of “flower city” from a high start, over a large scope, with a full coverage and involving all people and try to build Guangzhou into a world’s renowned flower city that “has a life and can grow”, thereby forming a new brand, building a new city, creating a new pillar industry and significantly promoting the popularity and recognition of Guangzhou City in the new era.
        In fostering the urban brand, it will benchmark itself against internationally renowned garden cities like Paris, Singapore and Amsterdam; in the competition of urban brand, it will challenge international central cities like New York, Paris, London and Tokyo.